Dairy UK, AHDB and The Dairy Council recently launched a joint initiative called ‘Tell it Like it is’ to help farmers communicate to consumers the nutritional benefits of dairy.

The ‘Tell it Like is’ website provides dairy farmers the tools to promote the nutritional benefits of dairy to consumers of all ages via social media, along with guidance and knowledge to support them in effectively communicating their messages. The website can be found here: www.tellitlikeitis.co.uk

February will also see the launch of industry campaign #Februdairy led by Dr Jude Capper @Bovidiva which asks farmers to post 28 positive dairy messages over the 28 days in February. More information can be found on Farming UK.